Bachelor of Social Sciences (BsocSci) Degree 2006

Completed my Bachelors degree in Social Sciences.

Facilitated, lectured & Freelance User Designer - 2006/07

Lectured and facilitated in neuroscience, psychology, change management and branding . I also assisted clients on user design projects.

Post Graduate Psych honours degree - 2007

Completed my Honours in Psychology, Organizational Psych and Neuroscience.

Recruited (Mr Price Group) - 2009

Recruited to join as a Group Learning and Development Specialist. Conducted National leadership, business and culture based workshops, events & training for 7 companies.

Curriculum Design & Development - 2009

Trained and certified to develop and design courses and learning Curriculum.

Business Coach (Neuroleadership Group) - 2009

Trained to coach and develop others using neuroscience techniques.

Communication Specialist (Mr Price Group) - 2009/11

Oversaw internal communications, Brand, PR and crisis communications for company of 22 000 employees.

1 year Exec MBA - 2009/11

The Mr Price Group identified 25 candidates out of 22 000 and put them through this leadership development program, effectively a 1 year MBA in association with tri-accredited Gordan Institute of Business Science, I qualified with distinction as Top Student.

Creative Suite certification - 2011

I was trained to use the full Adobe Creative suite of products, including motion graphics and multimedia.

Advanced Photography certification - 2011

Completed my advanced photography and visual design certification.

Head of Marketing and Communications (Mr Price Group) - 2011/15

Oversaw all Group marketing, brand, communications, strategy, PR and employer branding for multinational company of 22 000 employees across 7 brands. Lead the implementation of internal B2B products as well as B2C products such as the group website, app and social channels. 75 000+ users on a monthly basis.

Head of Online Learning Products (Mr Price Group) - 2015/16

Oversaw all online learning strategy, content, infrastructure, operations and LMS deployment for multinational company of 25 000 users. Developing B2B products such as an intranet, LMS and academy. Lead the development of all digital content and communications for all learning. Over 100 000+ courses taken during my time in this role.

Masters in Medicine (MMed - Behavioral Sciences) - 2013/15

Extended my interest in behavioral Sciences and neuroscience by completing my Masters in Medicine.

Instructional Design Certification - 2016

Completed my training in Instructional Design.

Co-Founder & Director - Yreeka Pty Ltd - 2016

Started a digital transformation business focusing on consulting, product development, product management, UX, CX and marketing services. Worked with clients in the retail, hospitality, tourism, engineering, education, advertising and entertainment industries on numerous projects. Supported SaaS based B2B, B2C and B2B2C requirements. 30+ clients to date.

Co-Founder and Chief Product Officer - Unsilome an all-in-one small business product - 2017

Developed an all-in-one product. CRM, PM, HRMS, internal comms and collaboration to support small businesses in Africa.

City Director for Product School (South Africa) - 2018

I help connect passionate product people with expert product people and innovative businesses in South Africa.

Co-Founder & Chief Product Officer - teachfolk learning platform - 2019

Developed a no code, SaaS based tenanted learning product to support virtual learning and the scaling of remote learning requirements for schools, NGO's and corporate companies. SaaS B2C or B2B platform.

Chief Product and Technology Officer - The Answer Series - 2021

Supporting and advising the Answer series through a process of digital transformation. Looking at establishing a SaaS based model to sell eBooks and Online content both at a B2B and B2C level. Including via the integration with the Snapplify app to be the first to attempt a SaaS subscription model.

Chief Poduct Officer - The Ignition Group - 2022

As Chief Product Officer I lead the integrated set of platforms, marketplaces and ecosystem that enables partners to access products and services. With clients such as T-Mobile, AT&T, Comcast, Earthlink, Gumtree, Standard Bank, Vodafone and DSTV to name a few. Commercially focused across wholesale, enterprise, SMME and Consumer with platform based solutions focused on Telecommunications, Insurance, Financial Services, Banking and Business Solutions. With a team of circa 3000 people, 33 million customer records and a global footprint in Africa, US and the UK

Chief Poduct Officer - Plural Finance - 2023

Co-Founder and Chief Product Officer of plural that was incubated out of Founders Factory in the UK and AVIVA. Plural.fi is a decentralised insurance ecosystem, aiming to build and scale insurance for web3 users and products, and beyond. 

The core proposition offers insurance to owners of high-value NFTs and portfolios. Leveraging a decentralised architecture, Plural.fi incorporates tokenized incentives and a DAO (Decentralised Autonomous Organization) to provide innovative insurance solutions.